Thursday, October 31, 2024

Issue:

Mackay and Whitsunday Life

Butterfly Blue Celebrates 20 Years

Celebrating two decades of success, Butterfly Blue in Ayr is a cherished local gem.
Founded by Laurice Falco, a dedicated florist with now 45 years of experience, “Butterfly Blue” evolved from her creative passion to making  & creating masterpieces with her hands.

From dried and silk floral arrangements to unique jewellery, scrapbooking, macrame and original head pieces, you name it Laurice has done it!

Laurice always listens to her customers and community needs.

“The next step was to open a craft and gift store,”  Butterfly Blue carries a great range of silk flowers, gift lines, and fashion jewellery, all offered at accessible price points to suit every budget.

Throughout the years, Butterfly Blue had become a gathering spot for creative minds, hosting scrapbook and macramé classes and jewellery workshops for kids.

Laurice fondly remembers some fun nights and afternoons.

“You get to know your customers and share a good laugh in more of a friendly casual atmosphere,” she shared.

Laurice and her staff stay attuned to customer preferences, continually researching and introducing fresh and new products from gift fairs and current trends.

Knowing customers so well, The Butterfly Blue Girls can personally select items that resonate with them, creating a truly tailored shopping experience.

As Butterfly Blue celebrates its 20th anniversary, Laurice expresses her gratitude to the Ayr community for its loyal support.

“It’s all about keeping it local and maintaining that friendly, welcoming spirit,” she says.

To mark the milestone, Butterfly Blue will offer a 20% discount storewide from 4th – 9th November, as a thank-you gesture to the community.

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