March 12, 2026

LEADING THE CHARGE INTO A NEW ERA

After a century of ardent advocacy, CANEGROWERS remains one of the strongest voices for growers in the Burdekin and beyond. Yet despite the many hard-fought victories of its illustrious past, the organisation now finds itself confronting a new era of challenges, making its current work more critical than ever.

The headwinds are already gathering. With global sugar prices softening and input costs rising, growers in the region are entering an increasingly uncertain market. In some cases, the squeeze is already being felt on the ground.

But despite the seemingly gloomy picture of the current sugar market, CBL Director Owen Menkens says there are answers for growers, and that they may be closer than we think.

“The big buzzword at the moment, obviously, is ethanol,” Menkens says.

"Along with ethanol, there’s sustainable aviation fuels, both of which are very exciting… But if the biofuels industry is going to happen in Australia, it has to happen now.”

Menkens has led a years-long push for biofuel mandates across the country in hopes of opening a reliable revenue stream for Australian growers beyond traditional sugar crystal.

Up to now, those calls have fallen on deaf ears. However, CBL Manager Greg Watson anticipates real steps forward over the next decade, if not sooner.

“There have been many false dawns with different uses for our sugar cane, and a lot of people have come into the district promising all of these wonderful products which just haven't gotten anywhere,” said Watson.

“But from what we've seen the last couple of years, the momentum is building, and the pace of that momentum is just increasing considerably. We can see the bio economy providing a tremendous growth transition path to take industry to the next level within the next five to 10 years.”

“All it will take to turn the light from red to green… is a stroke of the pen from government to implement and enforce biofuels mandates to provide investors with certainty to then allocate capital to kickstart this opportunity for the future.”

Menkens stressed that, in the meantime and beyond, farmers would need to embrace the rapid technological advances reshaping the industry in order to help navigate current and future markets.

“We have to stay ahead of technology," said Menkens.

"The margins are getting smaller, so you just have to be able to do it cheaper and better.”

He says that while innovation can help growers survive today’s pressures, the bigger picture is about preparing the industry for those who will inherit it, with initiatives like ‘Burdekin’s Sweetest School’ competition typifying that stance.

“I only do this job for the next generation,” said Menkens.

“It's a difficult time at the moment for growers, but hopefully we can band together and come up with solutions.

"The industry needs to survive; it needs to be profitable; it needs to be viable for farmers. That's what we've got to try and do, however which way we can.”

CBL Chair Glenn Betteridge said now is the time for growers to unite as Canegrowers charts the path forward.

“Our doors are always open to anyone who's interested in coming in, whether it be as a member or a Director,” he said.

“We're a broad church. We’ll work with anybody who shares our vision and values for the benefit of the industry.”