Swerve Surf & Ski

A Decade of Riding the Wave in the Burdekin

It’s been ten years since Kylie and Clint McNee chose to chase possibility over certainty.

A hairdresser and a spray contractor at the time, the Burdekin couple took a leap into the unknown when they opened Swerve Surf & Ski—a surf, streetwear and lifestyle store aiming to bring a fresh perspective to local fashion and water sports gear. But without experience or connections in the retail industry, they were fighting an uphill battle before the doors even opened.

“We started from scratch. We had no retail experience, no trade references, nothing. We really had to try to win the brands over," said Clint.

Struggling to get brands onboard, Kylie admits the dream was almost over before it began. "I was just about ready to give up," she recalled.

Then, the phone buzzed.

"Billabong rang out of the blue one day and said, 'You’ve got 30 seconds to sell yourself,'" said Kylie.

And that was all it took for her to convince the Australian lifestyle apparel giant to take on their account the very next day. From there, the floodgates opened, and Swerve Surf & Ski was on the map.

After stacking its shelves with some of the biggest surf and streetwear brands, the business officially opened its doors in 2015—and the response was immediate.

“We were nervous. We didn’t know what was going to happen. Then, all of a sudden, we open up the doors and there’s a line down the street,” said Clint. “The support we’ve had from the community since then has been mind-blowing.”

After three years of steady growth and local support, the couple made the call to relocate into a larger space to handle their expanding customer base, with Clint impressively taking on the renovations himself.

Since then, Swerve has continued to evolve, regularly updating its extensive selection to remain the Burdekin’s much-loved, one-stop surf and fashion shop. With clothing, accessories, and a range of water sports gear, Swerve’s offerings reflect Kylie and Clint’s style, their shopping inspiration, and, most importantly, what they know the community will love.

"Our unique spin is our water sports section," says Kylie. "We've always loved the surfy brands, always been water people and have always lived on the water, so it all just fit. Our range is tailor made for the Burdekin."

After a decade of ups and downs, Swerve is celebrating its 10th birthday in business—and thanking the Burdekin community in style. To mark the occasion, the store is hosting ten days of giveaways worth nearly $3,000, with prizes from leading brands including Ripcurl, Billabong, Oakley, Salty Crew, MadHueys, Sin Sunnies and Rhythm.

The first draw will be on September 4, with one prize drawn each day for ten consecutive days. Any purchase over $40 will put customers into the draw, with winners notified daily, and the final draw set for Saturday, September 13.

For Kylie and Clint, the giveaways are just a small way of giving back to the community that has sustained them over the years.

“We wouldn’t be here without everyone’s support,” they said. “Every purchase, big or small—even just a pair of thongs—has made a difference.”

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To mark their 10th anniversary, Swerve Surf & Ski store is hosting ten days of giveaways worth over $2,000, with prizes from leading brands including Ripcurl, Billabong, Oakley, Salty Crew, MadHueys, Sin Sunnies and Rhythm. Photo credit: Jacob Casha

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