Say Thank You, Wear Orange WOW Day Coming Soon!

In a thoughtful act of community kindness, Woolworths Ayr lent a helping hand to SES Burdekin during the recent flooding event by supplying snacks to keep volunteers going during their long and challenging shifts.

The simple but generous gesture provided a much-needed morale boost for the SES crew, who worked tirelessly to assist the community throughout the emergency.

“Thank you, Woolworths, for your care of the volunteers when times got tough,” SES Burdekin shared.

Across Queensland, State Emergency Service volunteers have had a demanding start to 2025, stepping up time and time again in the face of severe weather and community need. From devastating floods in the state’s north to the widespread impacts of Tropical Cyclone Alfred and record-breaking inundation across Central and South Western Queensland, these dedicated individuals have been on the ground helping wherever they are needed most.

Now, as the weather begins to ease, there’s a moment to pause and recognise the extraordinary work these volunteers continue to do. Wear Orange Wednesday (WOW Day), set for the 21st of May, will offer Queenslanders the chance to say thank you.

Falling during National Volunteer Week, which runs from the 19th to the 25th of May, WOW Day is a national initiative that celebrates SES volunteers and the crucial role they play in times of crisis.

Getting involved is simple. You can add a splash of orange to your outfit, attend a local event or celebration, or post a photo of yourself in orange to social media using the hashtags #thankyouSES and #WOWDAY. It’s a small but powerful way to show appreciation.

For more information and ideas on how to get involved in WOW Day, visit www.ses.qld.gov.au/wow.

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SES Burdekin volunteers thanked Woolworths Ayr for their generosity over the festive season (Photo Source: SES Burdekin)

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