Wilmar Grower Marketing is committed to helping Burdekin growers market with confidence and get more value from every tonne of GEI Sugar.
By combining local knowledge with global reach, Wilmar provides a marketing partnership that’s personal, flexible and backed by international trading strength.
When you choose Wilmar as your GEI Sugar marketer, you’re supported by a professional local team that understands both cane farming and the global sugar industry.
Our Burdekin team members, Fiona Villis and Owen Richards, are based in your community and on hand to provide advice, answer questions and guide you through every step of the marketing process. Their goal is simple: to help you make confident, informed decisions that support your business, your farm and your family.
Fiona and her husband Paul have been farming cane in the Kalamia area for more than 20 years, giving her a deep understanding of the seasonal pressures and long-term decisions that shape farming in the Burdekin. Owen has extensive experience in business development, with a strong focus on supporting growers to make informed and profitable marketing decisions.
Together, they form a well-rounded team that combines commercial insight with genuine local knowledge, delivering practical support and strong outcomes for Burdekin growers.
To deliver even greater value, Wilmar has recently introduced the Wilmar Grower Advantage, a partnership with Elders that gives growers access to exclusive discounts on fertiliser and farm chemicals. The program also provides soil testing, nutrient management plans, BMP fertiliser planning and complimentary agronomy services, helping you lower input costs, improve productivity and simplify decision-making.
This exclusive offer is available to growers who nominate Wilmar Grower Marketing as their GEI Sugar marketer for the 2026 and 2027 seasons.
With the nomination deadline for the 2026 season closing on 31 October 2025, now is the perfect time to secure these valuable benefits for your farm and your future.
To find out more about Wilmar Grower Advantage or to nominate Wilmar as your GEI marketer, please contact Fiona Villis or Owen Richards and see how we can help you market with confidence.
Burdekin Business Development Manager Owen Richards discusses the benefits of choosing Wilmar Grower Marketing with a local grower.
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