Simon Hood, Wilmar Manager Grower Marketing
In a volatile global sugar market, having the right marketing partner can make all the difference. Wilmar Grower Marketing is helping local cane growers take charge of their sugar price exposure with tailored support, flexible options, and proven results.
As one of world’s largest sugar traders, Wilmar offers growers the confidence to navigate changing market conditions. Whether you're someone who wants hands-on involvement or would rather leave pricing decisions to the experts, our flexible approach puts the power in your hands.
Some growers want to be closely involved in their pricing decisions. Others prefer to hand it over to an experienced team. We cater to both. Our service and products are designed to give growers genuine choice - whether that’s through managed pools, target pricing, or a mix of both.
One of our biggest strengths is our people. Our regional team members live and work in cane communities, so we’re always close by when support is needed. At the same time, we’re backed by a global trading desk, giving us access to detailed market insights that we share with our growers to inform their pricing decisions.
Over the past few seasons, we’ve been proud of the results we’ve delivered. Strong pool performance, competitive premiums and well-timed decisions have helped growers capture more value for every tonne of cane.
We also place a big emphasis on keeping things clear and simple. We know growers are busy running their farms — so we aim to make marketing something that supports your business, not complicates it.
The 2026 season is shaping up to be another important one for growers, and with the 31 October nomination deadline approaching, now’s the time to start thinking about who you want in your corner.
Whether you’re looking to sharpen your sugar pricing strategy or simply want peace of mind knowing your pricing is in good hands, our team is ready to support you every step of the way.
To find out more about how we can support your marketing in 2026 and beyond, get in touch with our team.
Here when you need us - support that fits in with your day
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