How Ya Travellin’? Campaign Hits The Road To Support Aussie Truckies’ Mental Health

Truck drivers across Australia are receiving vital wellbeing support when and where they need it most thanks to a new, first-of-its-kind mental health campaign from Healthy Heads in Trucks & Sheds, led by actor, comedian and truck enthusiast Shane Jacobson.

Launched on National Road Safety Week’s Regional Roads Day last Monday, the 19th of May, the campaign delivers preventative mental health support to truck drivers travelling Australia’s most isolated freight routes using geo-targeted radio messages, billboards, and podcast content to reach drivers where traditional support can’t.

More than half a million Australians work in trucking, warehousing and logistics, and truck driving remains the most common occupation for men in the country, however, the industry ranks last out of 19 sectors for mental health with many drivers spending long, isolated shifts away from family, friends and support.

“We know how important connection is for mental health and wellbeing, but every day, truckies are driving away from the people they love,” How Ya Travellin’? host Shane Jacobson said.

“They’re isolated for long periods of time, working unpredictable shifts, with little access to healthy food or exercise options which makes it easy for their mental and physical health to slide without anyone noticing.”

Hijacking the airwaves for the next six weeks, the How Ya Travellin’? campaign will interrupt commercial radio breaks along some of Australia's most isolated freight routes like the Eyre, Great Northern, Hume and Stuart Highways to replace ads with tailored, time-based wellbeing tips and real stories of overcoming mental health challenges.

Healthy Heads in Trucks & Sheds CEO Naomi Frauenfelder notes the campaign has been designed to break into moments of isolation with simple, timely reminders of support to help truckies feel a little less alone, even on the most remote roads.

“We often hear from drivers that something small, a family worry, a stressful interaction, a moment of doubt, can spiral into something overwhelming after going uninterrupted for ten hours and a thousand kilometres alone in the cab,” added Naomi.

Since its launch just last week, the campaign has already begun to spark plenty of meaningful and important conversations between truckies around mental health, with many rallying behind the initiative in support of those who prop up one of the most integral industries in Australia. More information about the campaign can be found at www.healthyheads.org.au.

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