By Chelsea Ravizza
The online landscape has provided a space for businesses to grow far beyond expectations and in more ways than imaginable.
Holding an online presence in the form of social media pages, an online website, publishing blog posts or elevating Google Business profiles are all means to increase a business’ reach and push the domain to customers who would never physically walk through the store’s front door. In social media applications like TikTok and Instagram, it’s easy for businesses to take advantage of the algorithm, allowing content to reach not only a larger audience but also a tailored audience, realistically filled with potential customers. Following local businesses, influential community members, and showing consistent support of other business’s content through likes, comments, and shares, are all tasks to elevate a business’s profile and prompt search engines. When audiences grow, sales grow, when sales grow, businesses flourish.
In saying this, a business’s online presence can become much more than a means of attracting customers. In the time where social media has become a part of society’s everyday lives, it’s not surprising to discover those seeking employment use applications like Instagram, Facebook and TikTok similarly to websites like Seek, Indeed and LinkedIn. Businesses presenting an online brand which showcases a personalized approach to operations with photos of staff, the business itself, and customer interactions will evidently become more appealing to future employees in comparison to corporate focused profiles.
To employ techniques for successful online growth of a business’s brand, it’s integral to first evaluate the values of the business and how to portray such values in a way to attract a specifically targeted audience. When complete, it’ll become more than simple to hijack the social landscape for business success.
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