Seven years ago, Eusebio “Seb” Aguirre told his wife, Laura, that he was starting a “little hobby cleaning business.” It began with a vacuum in the back of their Mazda CX9, a few bond cleans, and the promise that Laura wouldn’t have to get involved.
Fast forward to today and not only is Laura well and truly involved, but that “hobby” has grown into ELA Professional Solutions, a trusted local name across the Burdekin for commercial cleaning, retail supplies, water distribution, and now, pool care.
ELA has partnered with Maytronics Australia to offer the full Focus Products range, featuring Australian-made, professional-grade oxidisers, balancers, algaecides, and cleaners. This partnership provides ELA customers with access to high-quality pool care solutions, available both in-store and online through ELA’s new website.
But this move was not just about adding another product line. It was a direct response to customer demand.
“We’ve always built the business around what our customers are asking for,” said co-director Laura Aguirre. “When someone walks in with a challenge, we try to find a genuine solution. If enough people are asking, we do the work to source it.”
This approach has shaped everything ELA offers, from cleaning chemicals and Makita tools to eco-friendly catering supplies, PPE gear, and bulk products for local farmers, tradespeople, and community groups.
In 2024, the business officially became a company, marking a new chapter that reflects not only growth but also its values. Sustainability, local support, and quality continue to guide every part of its operations.
“We only sell products we trust and use ourselves,” said Seb. “If we recommend it, it’s because we’ve tested it on the job.”
Rather than stocking generic supplies, the team actively sources reputable Australian suppliers at competitive prices. This helps small businesses, schools, sporting clubs, organisations and primary producers access high-quality products in bulk without the delays or high costs that often come with ordering from out of town.
ELA’s commitment to regional partnerships and sustainability is reflected in their choice to source pool salts from Australian Saltworks’ Bowen depot, keeping supply chains regional and relationships personal.
They also remain the local distributor for Mount Elliot Springs water, offering a range of products from 1 litre and 1.5 litre bottles to 10 litre wine tap casks and 15 litre refillable bottles. The store also stocks Water Works coolers and bottle racks, providing complete hydration solutions for homes, offices, and events.
While the product range continues to evolve, the heart of ELA’s mission stays the same - to support the Burdekin with practical, sustainable solutions that serve both people and the planet. Their solar-powered operations and focus on waste reduction reflect a long-term vision, as does their continued investment in the community. Each year, ELA donates more than $20,000 to local schools, sporting groups, and disability support services.
As pool season returns to North Queensland, ELA Solutions is ready to help locals keep their water crystal clear and their homes running smoothly, with premium products, real-world knowledge, and the kind of service only a local family business can offer. Visit the team in-store or explore the new online shop at www.elasolutions.com.au to learn more.
Eusebio “Seb” and Laura Aguirre from ELA Professional Solutions. Photo credit: Jacob Casha
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