In the thriving agricultural hubs of North Queensland, Tracpower NQ has been a stalwart in the industry since its establishment in 2001.
At the core of Tracpower NQ's philosophy is a commitment to assist the wider north Queensland public.
While farmers remain a vital part of their clientele, Dealer Principal Justin Minuti emphasises that the business is here for everyone, offering a range of sales and services from homeowner battery blowers to powerful 600+hp tractors.
It’s their motto – ‘We not only sell, we service as well!’ – that encapsulates the passion of Tracpower NQ.
“Nothing is too much hassle for our staff, and having three branches in Brandon, Townsville and Ingham, we can get things between our branches quicker to keep our customers working in the paddocks or at their homes,” Justin said.
Reflecting on the company's work culture, Justin highlights the friendly and enjoyable atmosphere at Tracpower NQ.
“I believe having a good culture at work brings the best out of everyone and this then rubs off on the customers who then have a good experience and continue to come back as they enjoy coming in and dealing with us,” he added.
Justin has been with the business for a decade and reflects on his journey marked by dedication to service, growth, and a deep connection with the community.
Growing up on a farm, Justin knew he wanted to be involved in agriculture and, now with 14 years of experience and hard work in the industry, he feels grateful to be in the position he is today.
He took over as Dealer Principal four years ago and the business has experienced great growth since then, a trajectory he hopes to continue.
With goals on the horizon, he remains dedicated to the journey, supported by a team whose commitment has been a cornerstone of the business's success.
Acknowledging the unwavering support and business from the community, Justin and the team at Tracpower NQ look set to continue their legacy of service and growth in the North Queensland agricultural landscape.
Tracpower NQ Dealer Principal Justin Minuti
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