
By 1921, Wilmar’s Invicta Sugar Mill had been constructed, completing the quartet of Burdekin mills that still stand today. Its arrival signalled ambition and growth, cementing the Burdekin’s position early as one of Australia’s leading sugarcane regions.
But as the industry surged into the future, growers themselves found they were not sharing equally in its success—a sentiment shared up and down the state.
At the time, Queensland cane farmers were largely independent operators, working within an industry where their commercial freedoms were heavily dictated by mill owners. For all the cane they grew, and every backbreaking season spent in the fields, they rarely reaped the rewards they believed they deserved.
This frustration eventually led to an epiphany that would reshape the industry forever.
“Our farming forefathers and mothers realised that the industry is bigger than individuals,” says CANEGROWERS Burdekin Limited (CBL) Chair Glenn Betteridge.
“That’s something that still rings true today.”
That collective understanding gave rise to what would eventually become CANEGROWERS.
Born from necessity rather than mere ambition, the organisation emerged in Mackay in 1926 as a collective voice. One that could advocate strongly for farmers in pursuit of equity, bound by a steadfast, unifying conviction.
A voice that would ultimately sustain the organisation, and the sugarcane industry alike, for a century.
“If we didn't have a system of negotiation that was based on solid principles and proper governance, the industry would probably have fallen over,” said current Queensland CANEGROWERS Chairman and CBL Director Owen Menkens.
“I think the whole industry was working better because of working together. Working together to look at problems, come up with solutions, and make our industry better.”
Today, the team of staff and directors at CBL lead an operation grounded in those same values.
Since officially becoming CANEGROWERS Burdekin Limited in 2005, the company has overseen major wins for local farmers, from negotiating one of the districts best cane supply agreements to securing fair transport arrangements, fighting each battle united in stance and shared purpose.
Yet perhaps more importantly, the byproduct of these battles, regardless of outcome, has become the catalyst of something far grander than legal victories. It birthed a community.
A family.
“Things like [the 100-Year Anniversary Ball], and the grower meetings… it's good for growers. It's good for getting together with other growers and making fun of them in the spirit of mateship,” said Menkens.
“It's good for their mental health, and especially as we head into low prices. You need someone to gather everyone together.”
CBL Manager Greg Watson says fostering this sense of family is at the heart of how the organisation operates.
“Our Directors and staff in most cases have grown up with our members over many decades. We go over and above what we are here to do to develop strong personal relationships with our members, because we see them as part of a bigger family,” says Watson.
From stepping out of sugar industry related matters, to helping growers find specialist appointments, to sorting internet connections, arranging home security installations, or places to see on holidays, the organisation has always been there, looking out for its people where we can.
“Sometimes we can't get the outcome they want, but the fact that we sit down, we listen to them, and we have a go and try… growers really appreciate that.”
Now more than ever, as the industry faces low prices and ongoing challenges, the value of sticking together remains paramount. With a century supporting growers, building community, and protecting livelihoods, CANEGROWERS enters the next century with the same spirit of unity and commitment that has always defined it.